V & A CarpetsCarpet ShopThe Home of big brands

A carpet retailer you can trust, Based in Trowbridge and covering all of Wiltshire, Bath & the surrounding areas. We offer Free home visits & estimates, as well as the largest selection in Wiltshire for carpets & hard flooring.

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Anabel Higgin
Anabel Higgin
We bought wools carpets from V & A Carpets for our home and we couldn’t be happier. We had a few quotes from other indépendants and high street retailers, and shouldn’t have bothered. The prices were great, and the quality was even better. The estimator turned up in time, brought out loads of samples and helped us through the whole process and explained everything very clearly gave us great advice. Saving us carpet by incorporating the stairs and saving on wasted carpet. While they are based in Trowbridge they came to see us in Devizes. It was easy to pay and the carpets were down within two weeks. The fitters were also lovely and friendly, while doing a great job and riding up after themselves as they went along. Leaving us with the rooms all ready for us.
Katy Gray
Katy Gray
I would highly recommend V&A Flooring to anyone looking for excellent quality carpets and excellent customer service. Alex & Vicky were so helpful with our selection and the fact we got to take samples home was brilliant and really helped with matching to our current flooring. Nothing was too much trouble . Thanks again for all your help :)
Jane D
Jane D
The choosing and fitting of our new wooden floor was very easy from start to finish. Being able to bring home samples made our decision easier and we are delighted with the finished look. The fitter was very courteous, friendly, knowledgeable and left the room perfectly clean ready for us to move everything back in. However, we felt that communication with the manager/business could have been better. With the announcement of lockdown 2, it would have been nice to receive an courtesy email or call letting us know that the fitting was still going ahead (we had to phone them). Also, we were told the fitter would arrive between 8-9am on Monday morning but would receive an email on the Saturday afternoon confirming this. We never received an email. All in all, we would use them again as we were impressed with the quality of the product and above all, the professionalism of the fitter.
Kevin Lamb
Kevin Lamb
Many thanks to V and A Flooring for a very friendly and professional service. From our first visit to the showroom through to carpet selection, measuring and final fitting, all aspects of the job went very well indeed and ran smoothly. We are delighted with the finished job. We wouldn’t hesitate to use them again and happily recommend their services. Vicky and Alex gave good advice and valued guidance at all times.
M Webster
M Webster
Thank you for the advice when we started our search for a carpet for our daughter's bedroom. Shopping with children is always a challenge, and your thoughtfulness and patience helped us immensely. Lots of choice, great samples to take away and try in rooms. Great quality carpets, and competitively priced. Process from ordering to fitting was very straightforward and stress free. Fitters were great, very careful, friendly and did a fab job . We will definitely be in touch again when we carpet the rest of the house!
Ander Grimwood
Ander Grimwood
Fantastic service, products and advice. Very happy with the end result, would highly recommend.
Julie Park
Julie Park
We had excellent sales and fitting from this company and they did two bedrooms for us and we will certainly be having them again with their wide range of carpets and excellent fitters. Also they are a wonderful couple to work with and totally reliable.
Matthew Wilson
Matthew Wilson
When we bought our new house with no flooring Vicky and Alex helped us do the whole place, really fast and stay within our budget. Great service guys, thanks

Alternative Flooring

Alternative Flooring offers some of the best wool & Sisal carpets in the UK.

Alternative Flooring Logo

Who are Alternative Flooring & What makes them special?

For us, it’s never just a carpet.


From their earliest days, they set out to make textile flooring – carpets, rugs, and runners – that gets as much attention and adulation as any other beloved interior feature.

25 years on, they’re still flying in the face of convention and finding unexpected new ways for people to feel the love for their floors. Today they’re a multi-award-winning interiors brand using colour, pattern, and texture to surprise, excite and delight everyone from stylish home improvers to visionary interior designers.

Their exquisitely expressive collection will give you the inspiration to put your personality on your floor. Their friendly attitude makes them a great partner to work with. And the passion for lasting, sustainable quality ensures you’ll adore every tiny detail of the end product.

This is flooring you fall in love with.

Alternative flooring Carpets

Which are Alternative Flooring’s best ranges?

Wool MilkshakeWool Milkshake is a gorgeous wool carpet which contains Tencel, making it beautifully soft but still hardwearing, the perfect bedroom carpet. 

Wool Iconic HerringboneThe beautiful and subtle herringbone pattern of the Wool Iconic Herringbone make it the perfect carpet for most areas in your home.

Margo Selby Collection – A collection of Striped carpets. Each of the colour combinations comes in a thick, medium, and thin stripe.

Barefoot Collection – A Collection of 4 different, patterned ranges, each range coming in different colours and shades. These are extremely thick and luxurious carpets.

Alternative Flooring Quirky B Collection

 This is by far the best and largest collection Alternative Flooring has to offer. An interior designers dream to work with. These are tightly woven carpets with a multitude of patterns, colours, and styles. Ranging from a spotty range, honeycomb, Zebra print, Daisey, Herringbone, and many many more. If you wanted your home to stand out or wanted something special fr your home, this is definitely the range to look at.

The woven nature means it will be of extremely high quality, and the patterns will be done very done and consistently. Woven carpets are also very hard-wearing and can be used in commercial spaces, further proving how strong it is.

Alternative Flooring Quirky B Honeycombe
Alternative Flooring Quirky Runners

Quirky Runners

While the Quirky range is so loved and very popular, this led to the quirky runner range being born. Incorporating some of the existing ranges at first, and then branching out into a very big range of new designs and styles. Some of the popular styles are the Star design, Waterlake design, Deco design, Patch strip & the famous Fair Isle design. 

These all come in a standard 69 cm width which allows you to have a stylish and often expensive carpet but only have to pay for the carpet you need. cutting down any waste there might be with cutting etc. It’s a great way to create a feature in your home, making your home special and keeping the cost down at the same time.

Alternative Flooring Image

Why Alternative?

Welcome to 25 years of design-led calm, character, and quirky luxury. Two and a half decades of designs that continue to break new ground, break the rules, and break the silence. But designs that always have you in mind. At Alternative Flooring, we’re as British as afternoon tea, with just as much class and quirky charm. From our products’ origins on the banks of the Ganges and the Mexican Gulf to the finished article’s stripes, patterns and statements, we care about our craft.

We’re as natural, original, and authentic as the warp and weft in our flooring. Character shines through in every pick of yarn. We engage with customers, support retailers, and inspire discourse. What do people love about us? Ask big names like Margo Selby, Ashley Hicks, Ben Pentreath, and fabric houses such as Divine Savages. They all want to work with us.

That’s a pretty cool bandwagon. Why not hop on board?

Alternative Flooring – Flooring you fall in love with

Create your perfect rug with our easy step by step guide

Step 1.

Pick your flooring

Choose from any of our materials, in any size. – With so many possibilities, the real you will always shine through. How liberating.*

Step 2.

Now your border style. – Single, double narrow, double wide, double piping or whipped. It’s your call.*

Step 3.

And your border fabric – Choose your border fabric: faux suede, fishscales, rainbow, jot, tweed and herringbone. Our rugs have the edge on personality.

Step 4.

Finally, the size – Go large, go small, go personalise your living space. Choose the perfect size for your home.*

Step 5.

Click ‘n’ collect – Order online and arrange collection from your local Alternative Flooring retailer

The Essentials Collection

Explore the natural beauty of simple classic weaves for everyday living. Alternative’s new Essentials Collection is a family of six natural fibre design groups. Our Essential naturals are Sisal Herringbone, Bouclé, and Malay. Essential wools
are Wool Herringbone, Berber, and Rib. This edit of natural materials, tones, and textures make flooring choices easy.

Wool Barefoot & Crafty

Feel the love as you spread ethical and environmentally friendly eco around your home. This is the ultimate understatement in natural wool.

Fine Wool Range

Gorgeous like Garbo, luscious like Loren, or moreish like Monroe. As the cameras roll,
wool’s sophisticated presence takes over the room. Super-versatile in chevron, herringbone, or bouclé, typecasting’s not an option.

Alternative Flooring Carpet Care & Maintenance Guide

Useful Stuff

Trial swatch service

Alternative Flooring supplies individual designs and colour swatches on request. Simply email or telephone Alternative Flooring with your request and your border or flooring swatch will be sent out immediately. A charge may be applicable for samples.

A long and happy life

Some handy tips to ensure that your rug or flooring has a long and happy life:

1. Protect with Intec stain inhibitor. A specially developed environmentally friendly solution. Order online or with your retailer. Your rug or flooring is treated before despatch and will not alter the colour, texture or flame retardancy. There is an additional charge for this treatment.

2. Vacuum your rug or flooring regularly.

3. If you have a spillage, don’t leave it too long. Be quick, speed is of the essence.

4. Blot and Clean spots and spills with our WoolSafe approved Natural Flooring Care Kit (available from the Alternative website).

5. Avoid liquids such as water or carpet cleaner.

6. Use a castor chairmat if you have chairs with castors, to prevent fibre damage.


If you see this symbol, it tells you
that this range has been mothproofed. All of our Faux and Natural Plant Fibre floor coverings are moth resistant.

Click ‘n’ Collect

Get designing on our ‘make me a rug’ service on
our website and order online using our click‘n’collect service. Your rug can be delivered to your nearest Alternative Flooring retailer, for you to collect at
your convenience. Simples…

Our rugs are cut by hand and to order. When ordering your rug online please allow for a +/- 1.5% tolerance in the overall measurements.

Runner Collection

Our runners come with the following widths and edging as standard. Quirky runners – 69cm wide. Rock ‘n’ Roll, Wool Blocstripe, Wool Pinstripe, Sisal Super Bouclé, and Sisal Herringbone runners – 66cm wide with a self-coloured whipped edge border.

Hand Crafted – Proud to be Imperfect

Hand-crafted carpets are not for everyone. The process means the carpets are not uniform and do not display a machine-made finish. Gorgeous but not perfect!

Alternative Flooring Quirky B

Alternative Flooring Ranges

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How we make it easier for you.

Free Sample Service

We offer a free sample service, which is sent straight to you via the post. This allows you to view samples of the flooring in your own home, and have it to hand when looking to complement it with other items in the room such as paint, furniture, curtains etc.

Free Estimating Service

We have highly experienced and highly qualified estimators on hand to come to your home and measure up for free. Making the experience easy and stress free. We can even bring samples with us to help you choose in the comfort of your own home.

Dedicated Showrooms

We have three showrooms, based in Trowbridge. Each one is dedicated to a type of flooring with large samples to view & help you find exactly what you are looking for. We also have the largest selection in Wiltshire to help find the perfect flooring.

High Quality Products

Part of our commitment to our customers, is that we stand by the products we sell. We sell high quality products at great prices to give our customers peace of mind when purchasing new carpets or flooring for your home.

Uplift & Disposal

We offer an uplift & disposal service, which includes us uplifting your existing flooring, as well as disposing of it for you. Just another way we try to help to make the process as easy as possible.

Free Waste Removal

While most companies will leave you with the excess waste from fitting your flooring, or charge you for taking it away. We take all excess waste away as standard and it's absolutely free. It's part of our service to you.

Need new Carpets or Flooring? Book a visit now for a free home consultation & we’ll bring samples.

get in touch

Get in touch, whether it's a general enquiry or simply asking a question, we are here to help. You can also book home visits via the site or by calling us.

Say Hello,

Some of our key suppliers

Westex Flooring Logo
Comar Carpets Logo
Crucial Trading Logo
Brockway Carpets Logo
Alternative Flooring Logo
Victoria Carpets Logo
Woodpecker Wood Flooring Logo
Moduleo Flooring Logo
Hugh Mackay Carpets Logo
ITC Natural Luxury Flooring Logo
Distinctive Flooring Logo
Riviera Carpets Logo
Cavalier Carpets Logo
Gaskell Wool rich Carpets logo
Telenzo Carpets Logo
Abingdon Flooring Logo
Balta Carpets Logo
Fibre Flooring Logo
Natural Solutions Logo
Associated Weavers Logo
Whitestone Weavers Carpets Logo
Ulster Carpets Logo
Penthouse Carpets Logo
Best Wool Carpets Logo
Ted Todd Wood Flooring Logo
Kahrs Flooring Logo
Interfloor Underlay Logo
Ball & Young Underlays
Cloud 9 Underlay

The Best Carpet Shop in Wiltshire

How do we know this? Our customers tell us so.

Highly recommend V & A Carpets when looking for a carpet shop in Trowbridge. It was all Fantastic! The house has a whole new feel to it now. Thank you so much for all your help.

Sara Walker – Trowbridge, Wiltshire

Google Reviewer

V & A Carpets have been fantastic from start to finish, from choosing carpets to fitting. We had a large renovation project and we had to move fitting dates several times and added carpets to our order, and generally moved things around, Alex and Vicky were great about all this and really helpful and unflappable with all my last minute changes and our house now looks stunning. Definitely 5 star.

Debbie Joyce – Trowbridge, Wiltshire

Google Reviewer

Can’t recommend highly enough. Provided a really helpful service with choosing the flooring and received samples within a couple of days. Kept in contact throughout the process and couldn’t do enough to help. Fitters were brilliant, really good guys and finished in half a day. Went above and beyond to help. I’ll be using V&A again without doubt.

Chris Davidson – Weston Super Mare

Google Reviewer

Find our Carpet Shop in Trowbridge

V & A Carpets

Need new Carpets or Flooring? Book a visit now for a free home consultation & we’ll bring samples.


01225 300826


Unit 16B, Paxcroft Farm, Hilperton, Trowbridge, BA14 6JB

Opening Hours

Sunday - Closed

Monday - Friday : 10am - 4pm

Saturday : 10am - 3pm